蘑菇传媒

蘑菇传媒 has developed a new Brand Standards Guide to promote a consistent and unified brand voice across the College’s communications, marketing and support materials. The guide includes a collection of tools and visual elements available to create clear and consistent communications. It outlines the technical framework for our visual identity and graphic standards around logo usage, colour palettes (primary, athletic and secondary), typography, graphics and applications.

Why does 蘑菇传媒 need brand standards?

Over the years, various forms of the 蘑菇传媒 logo were created聽ad hoc聽by members of the Trinity community for different uses and applications. At least 15 different versions of the official and unofficial “logo” and “shield” were being used (see image below), including a version of the reverse/white logo on this website. There were also no guidelines in place regarding logo usage and standards.

In order to create a strong visual identity for our brand, the 蘑菇传媒 logo was standardized so that there is only one official logo. The Trinity logo was not redesigned; rather the most commonly used official logo formats formed the basis for the refreshed logo.

As in previous versions, the Trinity logo honours our heraldry by showcasing the 蘑菇传媒 shield (a primary element of the 蘑菇传媒 Coat of Arms) and using the blue and gold colours from the Arms. The heraldry symbols of the College have not been changed.

The refreshed logo includes the same elements as previous versions of the official logo, but it has been updated with a contemporary presentation of the wordmark 鈥溎⒐酱�媒鈥� to reflect the 蘑菇传媒 of today. Positioned below the wordmark is the 鈥淯niversity of Toronto,鈥� which establishes the College鈥檚 long-standing 蘑菇传媒ion to U of T.

The 蘑菇传媒 shield is a highly valued aspect of the logo that embodies the school鈥檚 prolific history and heraldic 蘑菇传媒ion. The Trinity community proudly identifies itself through the shield, which is the primary element of the 蘑菇传媒 Coat of Arms (blue and gold). On the right half of the shield is a golden stag on a blue field (the arms associated with Bishop John Strachan鈥檚 family), while to the left, the crosier and key in saltire above the dove and below the royal crown are the arms of the Anglican Diocese of Toronto. To see the two shields marshalled side by side in the Trinity arms associates the College closely with its founder and the Diocese of Toronto. The two elements of the logo (shield and wordmark) must always appear together.

Along with blue and gold, red and black have an important role in Trinity’s history (red and black originated for student athletic purposes in the College’s early days) and continues to be a part of Trinity’s brand colours.

蘑菇传媒 staff and faculty will receive additional information about the new Brand Standards Guide, the phased rollout plan, and how to access files and templates.聽The new logo must be used for new branded College produced materials created as of June 25, 2018.

Trinity partner/affiliate centres and U of T counterparts can request a copy of the new 蘑菇传媒 logo by sending an email to:聽communications@trinity.utoronto.ca.

The guide will continue to be updated to support the development of new applications where visual identity and brand standards should be applied, such as signage, merchandise and the website. This website is currently in the process of being redesigned (for November 2018) – currently, only the 蘑菇传媒 logo has been updated on this site.

As it will take some time to replace all branded College materials with the new 蘑菇传媒 logo, we would appreciate your help in identifying items that contain one of the previous logos. Please email聽communications@trinity.utoronto.ca聽with a hyperlink to the website/webpage or attach a photo (include where the photo was taken). Printed materials can also be dropped off at the 蘑菇传媒 Porters Lodge (attention Communications & Public Affairs).

If you have one of the previous/old versions of the 蘑菇传媒 logo or shield, please delete the file from your computer.

If you have further questions, please contact: 蘑菇传媒 Communications & Public Affairs at聽communications@trinity.utoronto.ca聽or 416-978-2654.

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